What is a common consequence of serving alcohol to an already intoxicated person?

Serving alcohol to an already intoxicated person can lead to potential legal action against the establishment for several reasons. It is often against the law to serve alcohol to individuals who are visibly intoxicated, and establishments that violate these laws may face sanctions, including fines, suspension of their liquor license, or even closure. This legal risk stems from the duty of care that establishments have to their patrons and the wider community, aiming to prevent harm that could result from excessive alcohol consumption, such as accidents or altercations.

In contrast, the other options tend to reflect positive outcomes that do not align with the repercussions of serving alcohol irresponsibly. Increased sales revenue might seem appealing in the short term but could lead to long-term reputational damage or legal fees. Community support would be unlikely if an establishment is perceived as contributing to public intoxication and its associated problems. Customer retention might be a goal, but serving alcohol to intoxicated individuals jeopardizes customer safety and satisfaction, often resulting in negative consequences rather than loyalty.